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In Richmond Virginia, there are many areas that are considered food deserts. One such area is the historic East End.
Working with a group of peers, we ideated a list of names for the new development currently being built in the center of
the East End neighborhood. The suggested naming architecture included a name for the grocery store as well as interior branding and an attached multi-use building for VCU Health, all coordinating with the overarching name suggestions for the plaza.

The store is expected to open in December 2018. please visit their Facebook page for information.