In Richmond Virginia, there are many areas that are considered food deserts. One such area is the historic East End.
Working with a group of peers, we ideated a list of names for the new development currently being built in the center of
the East End neighborhood. The suggested naming architecture included a name for the grocery store as well as interior branding and an attached multi-use building for VCU Health, all coordinating with the overarching name suggestions for the plaza.